K3 customer Americana International Limited, the brand owner and manufacturer of Bench indoor and outdoor fashion clothing, is a highly successful business. It turns over in the region of £130 million annually and continues to grow. For the last five years, Americana has managed its business using Microsoft® Dynamics NAV with Pebblestone Fashion® from K3. Ives Waters, Business Systems and Operations Manager at Americana, says there is a very good reason for choosing the system.
“It fits our business perfectly and it is better than any other,” he says.
Perfect for fast growing fashion companies
Americana’s business covers the complete product life cycle from design, through specification, to manufacturing, wholesaling, retailing, warehousing and distribution, and finance. Each main season, the company designs thousands of styles. Following sampling and sales assessment, it manufacturers approximately 1000 of these.
In the fashion industry, a style is not a single product and that is why a standard enterprise resource planning (ERP) system cannot cope. There are many variations in size, colour and fabrics so any system must be able to manage the very wide range of products being designed, manufactured and sold. This is where Pebblestone Fashion comes to the fore, enhancing the core functionality, features and capabilities of Dynamics NAV to provide a single easy to use and fully integrated solution.
Before implementing the Pebblestone Fashion enhanced ERP system, Americana had outgrown four different ERP systems within five years – such was its rate of expansion. When it was clear that its final system could no longer support the business, the management team turned to Microsoft for advice. Microsoft recommended two Dynamics NAV resellers with extensive fashion industry expertise. Following the meetings with both vendors, Americana selected Clarita – which is now part of K3 following its acquisition in 2010.